We are thrilled to announce that Fierce Panda, A&R Chief, Simon Williams is joining Tonic Music as an ambassador!

Long-term indie label owner, author, music journalist, legendary live promoter and creator of Fierce Panda Records, Simon Williams, has become a Tonic Ambassador to support our work establishing good mental health within music communities.
“I’m thrilled skinny to take up an ambassadorial role with Tonic Music, following in some heartily esteemed footsteps. I encountered the charity when I launched the ‘Pandamonium! How Not To Run A Record Company’ opus a couple of years back and realised my own mental health issues - caused by running a label of love in a wildly uncaring industry - dovetailed impeccably with the Tonic Music agenda.
Since then I’ve been mightily impressed by their passion, wisdom and never-ending urge to spread their good word far and wide, and my mission is to spread that good word further and wider using the fierce panda records silver machine.”
Simon Williams
So far, we have worked with Simon’s label, Fierce Panda Records through our tour with post-punk powerhouses Desperate Journalist, in which we have attended dates including Esquires (Bedford), Bodega (Nottingham) and YES (Manchester); with the tour concluding at The Garage (London) on 23rd January.
We also collaborated at their Xmas Club Hoopla event at Dream Bags Jaguar Shoes in London in December, which featured a unique blend of live performances and inspiring conversations, all fueled by our shared passion for music and mental health. Simon kicked off the evening with an open discussion about Pandamonium!, Tonic Music and mental
health in the music industry joined in conversation by our Programmes Lead, Jeordie Shenton.
Tonic Music more recently collaborated with Fierce Panda at their Pandamonium gigs earlier this month, which hosted upcoming, multi-genre music talent from the likes of Korda Korder, Hoofa and China Bears. Through our attendance at these events Tonic Music has been able to support artists, staff and fans of Fierce Panda.
We are delighted Simon Williams has joined the team, based on our shared desire to enrich and support music communities.
