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Tonic Rider resources for Ticketmaster Breakthrough Artists

Ticketmaster invited TONIC to create bespoke resources and materials for their 10 Breakthrough Artists of 2024.

Every year, Ticketmaster unveils its highly anticipated top 10 Breakthrough Artists for the upcoming year, championing these acts across its platforms. Notably, previous lists have featured artists who have gone on to become international superstars, including Sigrid, Arlo Parks, Holly Humberstone, Wet Leg, and many more.

The 10 artists named on the list - Bellah Mae, Elmiene, Jazzy, Jeshi, NewDad, Nieve Ella, No Guidnce, Olivia Dean, Only The Poets, The Last Dinner Party - will not only be showcased by Ticketmaster, but also receive direct support and tools to navigate the next phase of their careers with a bespoke Tour Survival Kit curated by Ticketmaster.

Ticketmaster has invited Tonic Music for Mental Health to create bespoke resources and materials to be included in the Tour Survival Kit. As well as funding 1-to-1 mental health support sessions to all of the artists on the breakthrough list.

The collaboration signifies a significant step for music industry corporations to prioritise managing your mental health.

Our Tonic Rider programme is specifically designed to provide artists, crew & music industry professionals with resources, training, peer-to-peer support and counselling tailored to the unique difficulties faced by people in the music industry.

Our Tonic Rider programme is available to ALL artists, crew, music industry professionals and organisations.


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